Photography Has Been Revolutionized by Digital Technology

Since the beginning, photography has been an important part of our lives. From recording histories important moments, to catching our individual memories, photography has documented the good, the bad and the indifferent. Over time, broad advances in photographic equipment and techniques have allowed the craft to become an art form. As it moves forward even more, photography and the field of practice change continually, providing never ending challenges for professional photographers of all levels who work in the field. We’ve compiled a brief history of modern photography here:

What is Digital Technology?

Digital technology can best be described as a system, which is defined using pieces and parts that require the use of binary or digital logic, which consists of either 1 or 0. Luckily, you won’t ever need to master this machine language as your digital camera uses a micro controller or processor to translate. It will also have on board storage and internal software that is used to perform all of the decision making processes from the tiny to the complex.

What is Digital Photography?

Basically, digital photography is all photography created using digital technology or equipment to capture the images. In the beginning and up until a few years ago, photographic film was the main ingredient used in photography. Leaps and bounds in the field of digital technology caught the eye and the imagination of camera manufacturers and photography evolved alongside the rest of technology. Because of this, now you can print, store and easily display your pictures right on your digital camera. If you don’t wish to edit or store your images on your camera, you can always transfer them to your computer and utilize your hard drive for storage.

The advent of modern digital technology has changed photography permanently.

Traditional film is now obsolete, thanks to digital technology. It is no longer required to capture images. Pictures taken are stored instantly on your camera. If you don’t like an image, all you have to do is erase it, the turn around and take another. You never waste time and money developing film and never knowing exactly how the picture will turn out. Now you only keep the pictures you want.
Modern digital cameras have huge storage capabilities. You can store your pictures indefinitely, whether you store them on your camera, on your computer’s hard drive, or on a removable storage disc. Originally, you couldn’t store your film as it would degenerate over time, and if you wanted to reprints of your pictures you had to have the negatives and pay to have them developed.
You have a myriad of options with digital photography. Store your images, delete your images, edit your images, with so many options you can manage your memories as you wish and at any whim you may have. Most importantly you can print as many copies, whenever you wish of any photograph that you have.
Digital technology is instantaneous. In the now generation that we live in, we are used to having access to all parts of our world instantly and digital photography is no different. Each image that you capture you can review, edit and even print them instantly. Historically, there were so many laborious steps involved in image development before you could review photos, and the editing process was nearly impossible if you weren’t trained in the art of the dark room. Factor in the money and time these steps took and photography wasn’t exactly accessible to everyone.
Digital technology gives photographers the power. The ability to enhance and even add to images(such as text or date) right on the camera empowers even the most novice of photographer.
Advanced photography skills are easy to master using digital technology. Changing the ISO speed is now as simple as pressing a button, as a matter of fact, in many cases it is automatic. You can adjust and set up modern digital cameras with an ease that was very complicated with older cameras. You can utilize all of the settings that often mean the difference between a professional and an amateur photograph.
Professional photographers save time and money using digital photography, which creates a quicker final product and a much bigger return on their investment in time and materials. This also means a much happier client, as in the past it took much longer to receive the final photographs which also delayed payment.
Modern digital cameras are small, lightweight and easy to tote from location to location. With new streamlined designs, they make getting that perfect shot that much easier.
Perhaps the biggest advantage is the elimination of the dark room. Photo printers make printing your photos as easy as pushing a button. There are a huge variety of computers and printers that are affordable making the cost of traditional film processing no longer necessary.

There are so many changes in modern photography due to the evolution in digital technology, that it would take more room than we have here to list them all. If you would like to learn more about these advances you can simply visit your local digital camera retailer. Be sure to choose one that is obviously targeted to professional photographers and the customer service representatives will be able to answer any questions you can think of. A specialty store is more likely to have a staff with specialized knowledge than a retail chain store.

What corporate world will transcend to and what marketers will do in the nanotech age of open source digital products and digitalized matter?

I would lie if I said that I know enough about nanotechnology, but from little I know, dangerous questions arise in my dangerous mind.

How nanotechnology and artificial intelligence development will effect the world of advertising and the business world as such?

To connect with my stream of thoughts, I suggest you to take 6 mins of your time and watch an interview with Ray Kurzweil who tells about his vision of the Singuarlity — a point around 2045 when artificial intelligence will blossom to such degree that technology will infuse itself with biology. Either you are skeptic or supporter, it will not matter when this picture becomes a matter of fact. Ray‘s theories have many supporters, as well as critics, but the fact that numerous Kurzweil’s theories and predictions he made few decades ago, now are the reality that seems obvious to us.

See the video on the IdeaMama’s blog where the article was originally posted:

http://ideamamaadnetwork.com/blog/2009/08/16/corporate-world-marketers-future-nanotech-nanotechnology-digital-products-business-strategy-compute/

“We have shown the feasibility of manipulating matter at the molecular level, which is what biology does. One of the ways to create nanotechnology is to start with biological mechanisms and modify them to extend the biological paradigm – to go beyond proteins. That vision of molecular nanotechnology assembly – of using massively parallel, fully programmable processes to grow objects with remarkable properties – is about twenty years away”, says Ray Kurzweil in one of his interviews. “The key issue is that information technology and information processes progress at an exponential pace. Biological evolution itself was an information process – the backbone is the genetic code, which is a digital code.” If indeed we decode the “DNA” of matter, creating ”things” out of the air (almost literally – all you need is a digital code that a friend sends to you via email or post on his blog) will become as easy as printing the fax page sent to you in a digital format today. Matter fabrication where the output of computation finds itself in a digital world, so any of products below become not more than a digital code, various combinations of 1 and 0 can effect all world processes to such to such degree that we can not even imagine now.

“We have shown the feasibility of manipulating matter at the molecular level, which is what biology does. One of the ways to create nanotechnology is to start with biological mechanisms and modify them to extend the biological paradigm – to go beyond proteins. That vision of molecular nanotechnology assembly – of using massively parallel, fully programmable processes to grow objects with remarkable properties – is about twenty years away”, says Ray Kurzweil in one of his interviews. “The key issue is that information technology and information processes progress at an exponential pace. Biological evolution itself was an information process – the backbone is the genetic code, which is a digital code.” If indeed we decode the “DNA” of matter, creating ”things” out of the air (almost literally – all you need is a digital code that a friend sends to you via email or post on his blog) will become as easy as printing the fax page sent to you in a digital format today. Matter fabrication where the output of computation finds itself in a digital world, so any of products below become not more than a digital code, various combinations of 1 and 0 can effect all world processes to such to such degree that we can not even imagine now.

No more Amazon, no more eBay, no more needs for sweet savings? No more wholesalers and distributors since no more retain chains… as we know it?

Boy, what is your girl going to Tweet about if not about her new bra?  Well, may be about the one she just have fabricated from an open source code?

Of course significant majority of the world population has no idea what might be coming, but the captains of multibillion dollars corporation who are responsible for the future of companies they are leading, have no right not to care. Corporate executive might ignore the development of nano science, but ignorance will not help to quickly turnaround the company that one day can became invalid in a blink of an eye, and “nobody seen it coming”.

If you are a young advertising professional, don’t you wonder what you might be advertising in the last decade before your retirement? May be all there will be is digital goods?

And if you are running a hype ad agency, don’t you think that all traditional media performance matrix might become irrelevant as expression “print media” becomes an archaism, so all your focus has to shift to mastering digital marketing techniques?

And if this truly digital world indeed will become the reality of the future, it opens unlimited opportunities to step beyond the commerce. We might become observers or participants of the new scene where innovation will jump out of each of 10 billions computers (of course at that point there will be no need in computers as we know them today).

The video (see on IdeaMama’s the blog) below supports the concept of the world as a “global invention lab” which breaks organizational boundaries and helps creative minds to invent solutions to both local and global problems.

Now imagine what shift would arise in a social media (if it doesn’t go down the drill till then). I cannot wait for the time when I can transform IdeaMamaClub.com (http://www.IdeaMamaClub.com) and furnish it by cloud hosted tools for innovation beyond imagination… (Hey, may be in my 60th I will look younger then now with new nano tools for immortal suffering :-)). I do believe matter “decoding” might happen within this lifetime… I guess that would take IdeaMama from Web 3.0 to Web 4.0, Web 5.0, or what have you.

Do I believe in the prevailing goodness of developments in nanotech and artificial intelligence? I never said so, but ethical / moral side of technology evolution is a separate conversation all together, and I will come back to it in one of my articles.

“There is no secret and there is no defense; there is no possibility of control except through the aroused understanding and insistence of the peoples of the world. … In this lies our only security and our only hope—we believe that an informed citizenry will act for life and not death.” Albert Einstein about atomic energy.

Here are excerpts from Nanoveau, a new column by John Robert Marlow, the author of the novel Nano: Digital Matter—Understanding Nanotechnology.

The coming Age of Nanotechnology might best be described as the Age of Digital Matter, for it will be a time in which it becomes possible to manipulate the physical world in much the same way that a computer now manipulates the digital ones and zeroes on its hard drive.

There are 116 known elements, or types of atoms. The world and everything in it is made up of atoms of one or some combination of those elements. The arrangement and combination of these atoms determines what a thing will be. Consider the element of carbon: arrange a gaggle of carbon atoms one way, and you have a worthless lump of graphite; arrange them a bit differently, and you have a diamond. Combined with oxygen atoms, they become a gas floating through the atmosphere. When arranged in yet another manner, and combined with several additional elements—those same atoms form a human being.

And just as the digital ones and zeroes of a computer’s binary code can be arranged to form mathematical formula, a symphony, an invitation to a hate rally or pornography—any object on earth can be torn apart into its basic atoms, which can then be used to build something else.

In the same way that the hate rally invitation can be deleted and overwritten with, say, Beethoven’s Ninth, it will be possible to disassemble a car, a building, or a person—and use their atoms to build something else. It will also be possible (and more common) to gather the necessary atoms from a junkyard, a dump, or the environment itself—and then use those atoms to make something useful.

Nanotech is, at its heart, a technology which will allow us to work directly with the basic building blocks of matter—to manipulate individual atoms at will. Because human hands are millions of times too large to do this, we must construct incredibly small machines, or nanodevices, to do the work for us. Such devices are now being developed.

Just a few of the many good things this technology will make possible: pollution reversal (because pollutants can be reduced to their component atoms and recycled); elimination of disease and genetic defects (because the body’s cells and DNA can be altered); eradication of poverty (because production costs of nearly all products—including food—will drop to near-zero); microscopic computers faster than today’s best supercomputers (because of radical miniaturization); inexpensive space travel (low production costs for lighter and stronger materials), and; the indefinite extension of human lifespan (because cells which grow old or damaged can be completely restored).

“… Production costs of nearly all products—including food—will drop to near-zero!” So, do you think this development would effect your business? You better believe it!

CONCLUSION:

Are we moving from programming bits to programming atoms and as a result of it – matter? None of us can know for sure. But those who invest millions or billions of dollars in creation of hard assets with intent to commercialize them in few decades just can not afford not to care. Entrepreneurs, managers, venture capitalists…. Can you?

I don’t suggest anybody to believe that this picture is our definite future, but I encourage us to assume that it is quite possible and ask “what if” when making plans – if the prediction to be true, the long-term strategic plans that we are making now can be used in a digitally designed restroom, pardon my French.

I encourage us, who invent the products, build companies, strategize and design processes simply expand our consciousness and ask right questions… and hold our horses when skeptical “no way” response arises in the mind. The reality of tomorrow might surprise all of us.

It all might be just a theory, but might be one that is included in a history book a few decades from now. One never knows… unless he does…

“[Nanotechnology is] a development which I think cannot be avoided.”
—Richard Feynman, Nobel Laureate, Physics

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Projeto STID – Soluções de Telecomunicações para Inclusão Digital. Um projeto CPqD/FUNTTEL para inclusão de pessoas com baixa alfabetização e/ou deficiências sensoriais. Assista o vídeo em outros idiomas clicando no ícone de Closed Caption (CC) ao lado do volume.
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