There is much to think about when planning a digital signage campaign. You have to source screens, media players and sort out dynamic and engaging content. And with so much to do, it is no wonder that many installers of DS systems neglect one of the most important aspects of any digital advertising or out of home campaign – the enclosure.

Digital signage enclosures encompass many facets and are not just a frame to house the LCD. Most LCD enclosures are designed for protection too and in the case of outdoor digital signage, provide climatic and environmental components to ensure the optimum operating conditions.

Choosing the right type of LCD enclosure for a digital signage campaign is very important, especially if you don’t want to risk breakdown or failure of screens, which can often be caused by overheating screens in the wrong enclosure.

In choosing a the correct LCD enclosure there are several questions you need to ask yourself to discover which type of digital signage housing is best for your campaign.

Indoor or Outdoor

The first thing you need to establish is whether the digital signage screen will be in an outdoor or indoor location. Outdoor digital signage enclosures need to be waterproof but also they need to ensure that the optimum operating temperature inside the enclosure doesn’t vary from the manufacturer’s recommendation. Too hot or too cold could result in premature failure of the TV screen.

Floor, ceiling or wall mounted

Another consideration you need to think about is the mounting option. There are primarily three methods of mounting a DS screen: Floor standing digital signage enclosures, wall mounted or hung from the ceiling. Each has advantages and disadvantages and you need to decide what is best for your campaign. Floor standing digital signage enclosures are more noticeable but do take up floor space, whilst ceiling mounted digital signage is the least noticeable but the least obtrusive.

Design and functionality

Aesthetics are extremely important for an enclosure. The enclosure should act like a picture frame helping to draw the eye toward the content but is should also be functional for whatever location/purpose the signage is for
General Protection.

Protecting LCD screens in outdoor locations is not the only protection an enclosure should offer. LCD TVs are desirable objects for thieves and tempting targets for vandals so the enclosure should be able to counter deliberate attempts to damage or steal the device.

Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is.

In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses in Western Europe have also jumped on the bandwagon. A recent report by Research and Markets showed trends similar to those in North America – revenues from dynamic digital signage are expected to quadruple over the next 5 years, making it the only advertising sector that can expect any real revenue growth in that period.

Digital signage is effective, it’s increasingly affordable and it has an undeniable “cool” factor, largely due to continued innovation by digital signage providers. Retailers have clearly decided that dynamic digital signage is the way of the future. A glimpse at some new trends and technologies will show us what that future might look like, while demonstrating the pioneering spirit of the digital signage industry.

What’s on the Horizon

Expansion is, of course, one of the buzzwords of the future for the dynamic digital signage industry. And it isn’t just in in-store marketing. Consider two unique examples:

• The city of Venice will suspend 5 huge (2,250 ft2) signs in 900-year-old St. Mark’s Square. The signs will serve a very distinct purpose – help generate revenue to offset the costs of restoring the Square. They are not intended to be in place permanently, but will hang from scaffolding during the 6-year restoration project.

• Ernst & Young is using dynamic digital signage in its UK offices to communicate with its employees. Finding that email was inefficient – messages could be passed over too easily in crowded in-boxes – the company decided to try digital signage. They tested it and found that employees were more engaged by video messaging. Their messaging combines text, video and Flash and is used in everything from company news to training videos.

Merchandising has gone digital in a big way. Not only can digital signage be used to convey interesting messages in a unique way, it has unsurpassed abilities to target messages to specific shoppers. Consider:

• One of the latest products in audience measurement is called iCapture. It uses a high-resolution camera to capture faces. Its software processes them and can segment them by demographics. Age is one of the demographics they have recently mastered, which will allow dynamic digital signage content to be targeted to seniors (as opposed to previous efforts which could only distinguish between adults and children). This software joins projects like Nielsen Media’s P.R.I.S.M. and Arbitron’s Portable People Meter to help retailers gather valuable (and anonymous) demographic data about their shoppers.

You might want to file this next innovation under “just because you can, doesn’t mean you should”. We all know digital signage affects the visual and auditory senses, but what about the olfactory senses?

• A Japanese company has developed an aroma-emitting device that can be attached to digital signs to emit “mood-heightening” aromas. Using a proprietary “fragrance communication” online service, the signs are programmed to emit certain scents that may draw attention to the signs. In testing, a cosmetics company used the technology to emit the fragrance of roses and reported that awareness of the fragrant signs was double that of standard digital signs.

There has been some debate about the need and efficacy of fragrance emitting signs, but that they were developed at all shows that the name “dynamic digital signage” is certainly justified.

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A digital asset management solution is more than just a fancy digital file cabinet; it’s also a tool for streamlining workflow, an asset management system that integrates workflow processes. Instead of file cabinets of papers, it’s an organized database with enterprise search capabilities. Imagine taking your fresh idea and creating a new product by reusing previous products within a matter of hours? That is the beauty of a digital asset management solution.

Thousands of businesses need a fast and efficient way to store, track and search content for marketing, publishing and streamlining their businesses. A digital asset management system allows several employees stretched across a range of different departments in-house and across the globe to quickly work with each other to fulfill different needs using email, search and lightening quick content delivery.

Besides being cost effective, easy to install, easy to use and maintain, fast, it’s also profitable because your business saves time and therefore money.

The Benefits of Digital Asset Management Systems Today

Most digital asset management systems can work with an already existing system, businesses and organizations can quickly and easily install the new system and start improving business processes almost immediately. Since the new digital asset management systems are Internet driven the response times are fast. Organizations with new digital asset management systems can use an enterprise search to locate previously created content within a company’s database lightning quick. Then- the technology is able to deliver huge documents and projects quickly through different forms of delivery through internet on laptops, phones or other PDAs.

Web-based digital asset management systems offer organizations the gift of reusable digital assets that were once disorganized and useless and now are able to be repurposed, reused and distributed to an internal or external customer in any format at any time.

 

Businesses can now save time and money, meet their business goals and enter into the digital interface of new web-based information delivery era and give customers a choice in selecting only the options that meet their business needs.

What sets great businesses apart from everyday businesses? Efficient and profitable digital asset management organizational tools can take an average business and turn it into a profitable and well-organized success.

The latest statistics show that Internet phone service / VoIP has become the preferred method of placing international phone calls globally. No longer are callers turning to their landline phone service provider to make long distance calls; instead they are relying on the cheaper alternative of utilising VoIP.

What the Survey Shows

According to 2008 TeleGeography research, VoIP is extremely popular, especially in Western Europe. The company reported a 17% increase year over year between 2007 and 2008 in the number of consumers who now rely on Internet phone service / VoIP to initiate cross-border voice communications.

France is the country leading the way, with a 42% adoption rate in 2008. Spain is lagging behind, with only 2% increase in consumer implementation. By the end of this year, most countries are expected to show double digit gains in VoIP adoption, however.

Why VoIP is Gaining in Popularity

Traditional telephone service companies have long been losing revenue from long distance calls, particularly since the advent of the cellular or mobile phone. They are no longer contenders in the market; in fact very few consumers have reported using their land line to place cross-border calls.

The use of VoIP for international calls has skyrocketed mainly due to its extremely competitive pricing. After all, what business or consumer can afford to pay an exorbitant rate for voice communications when there are companies offering much lower pricing with the same reliability provided by traditional telephone companies? This relates to mere pennies a minute, as opposed to pounds.

Internet phone service / VoIP works with any type of device you might be calling. Your call may originate from your computer, but it can connect to a person on the other end who is still using a traditional handset, or a cell phone.

The Future of VoIP

Some governments have expressed concern that internet calls could be intercepted by terrorist organisations or other criminals. The United States has attempted to levy wiretapping rules, associated with land lines, on internet technology. European officials are coming on board to do the same thing.

The fact is, most internet phone service providers already have safeguards in place and many can emulate the “lockdown” security features of cell phones. The future of these regulation efforts remains to be seen.

The growth trend in internet phone service / VoIP is only expected to continue. More and more businesses are coming on board with the latest technology and lowest pricing available for voice communications. As with anything, the more common VoIP becomes, the cheaper the rates will become as well.

In short data acquisition systems are also referred to as DAS or DAQ which generally includes acquisition of signals and waveforms and then interpretation of signals to obtain desired information. These different properties which are analyzed through data acquisition are facts such as temperature, pressure, density, viscosity etc.

Data acquisition systems have a huge use in scientific and medical research purposes such as magnetic resonance imaging, microelectrode recording, and Eco cardiology, remote monitoring, laser Doppler flow etc.

They serve as an important part of gathering any vital information using data analysis software and equipments.

Some of the common forms of data acquisition at larger scale are seismic data acquisition, wireless data acquisition, pc data acquisition and SCADA (supervisory Control and Data Acquisition) which is the most widely used system referring to a computer system monitoring industrial, infrastructure or facility based processes like manufacturing, production, power generation, water treatment distribution and energy consumption.

Let’s get familiar with some more technical terms in data acquisition:
• Analog-to-digital converter (ADC) An electronic device that converts analog signals to an equivalent digital form. The analog-to-digital converter is the heart of most data acquisition systems.
• Digital-to-Analog Converter (D/A) An electronic component found in many data acquisition devices that produce an analog output signal.
• Digital Input/Output (DIO) Refers to a type of data acquisition signal. Digital I/O is discrete signals which are either one of two states. These states may be on/off, high/low, 1/0, etc. Digital I/O is also referred to as binary I/O.
• Differential Input Refers to the way a signal is wired to a data acquisition device. Differential inputs have a unique high and unique low connection for each channel. Data acquisition devices have either single-ended or differential inputs, many devices support both configurations.
• General Purpose Interface Bus (GPIB) Synonymous with HPIB (for Hewlett-Packard), the standard bus used for controlling electronic instruments with a computer. Also called IEEE 488 in reference to defining ANSI/IEEE standards.
• Resolution The smallest signal increment that can be detected by a data acquisition system. Resolution can be expressed in bits, in proportions, or in percent of full scale. For example, a system has 12-bit resolution, one part in 4,096 resolutions, and 0.0244 percent of full scale.
• RS232 It’s a standard for serial communications found in many data acquisition systems. RS232 is the most common serial communication, however, it is somewhat limited in that it only supports communication to one device connected to the bus at a time and it only supports transmission distances up to 50 feet.
• RS485 It’s a standard for serial communications found in many data acquisition systems. RS485 is not as popular as RS232, however, it is more flexible in that it supports communication to more than one device on the bus at a time and supports transmission distances of approximately 5,000 feet.
• Sample Rate The speed at which a data acquisition system collects data. The speed is normally expressed in samples per second. For multi-channel data acquisition devices the sample rate is typically given as the speed of the analog-to-digital converter (A/D). To obtain individual channel sample rate, you need to divide the speed of the A/D by the number of channels being sampled.
• Single-ended Input (SE): Refers to the way a signal is wired to a data acquisition device. In single-ended wiring, each analog input has a unique high connection but all channels share a common ground connection. Data acquisition devices have either single-ended or differential inputs. Many support both configurations.

With the progress in technology data acquisition has become more advanced and reliable have come all the way from using simple devices to highly sophisticated computer systems and has proved to be the greatest engineering marvel in achieving data precision.

Author and entrepreneur Robert H. Schuller once said, “Tough times never last, but tough people do.” This never rings as true as it does now, during tough economic times. This can apply to companies as well, and you can bet the farm it will be the “tough” ones that will still be left standing.

To be competitive in this market, any businessperson knows they will need to keep up with technology. One of the major ways this can be done is by digitizing records; also known as document imaging. Whether your goal is to save money, get organized, or make more room in your office, it can be achieved with document management you do yourself using document management software or through the services of document imaging companies. Let’s take a look at these and other straightforward reasons you should turn all those papers into electronic files.

1. Spend less time shuffling through a paper trail.

Time is valuable to all of us, plus, do not forget the reason you pay your employees… to be productive! If your employees are spending all their time retrieving files, this is time wasted which equals money wasted. It may even save you from hiring employees you think you need.

2. Achieve more professional looking results.

This goes without saying, but the more professional documents look, the more seriously you will be taken.

3. How many times have you duplicated something you’ve already done?

More wasted time, paper, energy, and money every time you cannot locate a previous document. Duplication will also be reduced by the simple fact that mistakes are easily corrected in digital format, or do not occur in the first place due to being automated. Added bonus? Greater data integrity.

4. Save money on overall production costs.

We’ve already established you will save money with increased employee production and your own personal time, but you will also be saving on production costs. Each and every time you print, copy, and distribute a document, you are spending your hard-earned money. Since electronic files can be easily emailed, there are no traveling or shipping costs.

This doesn’t even begin to touch on the possible expenses that could incur if disaster strikes in the form of fire, flooding, natural disaster, or theft, which brings us to security issues.

5. Make security crucial.

You may be worried about your equipment or laptop being stolen, but data security is something every businessperson should be concerned with. Theft can come in the form of vandalism, employee theft to identity theft, and any of them will lead to months (possibly years) of aggravation, time, and money. With digitized document storage there will be layers of password-protection and encryption to get through, and typically digital proof of who has been snooping around.

6. Achieve greater accessibility.

Having access to any of your files regardless of where you are located can be priceless in itself. Being able to make changes, work together with other colleagues, and distribute your documents can prove to be a time saver (saving a trip to the office), as well as allowing you to work from anywhere.

7. Dispose of the bricks.

By freeing your office from the huge, space-taking file cabinets, your office will look bigger and more organized. While interior decor may not sound like something that is extremely important to a busy businessperson, an organized, neat looking office not only feels more calming when you walk into it, but also certainly gives a more positive impression to your customers. When you look professional, competent, and up-to-date, you are perceived as being so.

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The use of signs and other advertising displays in a business are nearly a requirement for proper business functioning in the civilized world, but in this day and age, when many have learned to ignore traditional modes of advertising, new solutions are needed that stand out from the typical billboards. One of the most attractive solutions in American’s modern cities are digital signs.

A display that functions much like an HDTV, but with the sole purpose being to display information, these new contraptions offer a lot of functional answers for business owners. They are interactive in nature, so in many cases the information can be changed by just touching the screen and allowing users to guide themselves. Naturally, this takes a bit of configuration, but in many cases the software is Internet based, making it easy for users to set up or change their displays from a centralized location.

But what types of businesses can use this technology to their advantage? Well, that’s really a big question, and a better one might be: what kind of businesses do not have a use for digital technology?

Indeed, we are seeing the technology show its face in all kinds of different industries. They are extremely popular with large, and resort-style hotels. Education centers seem to take to digital technology really well and use them as a way to recognize contributions, provide easy navigation, or communicate with the student body. You can find them in banks as a cure for monotony or a way to set the atmosphere. And even smaller establishments like restaurants and stores.

A restaurant owner often finds they can use signs to display their menu or any daily specials. If an establishment sells breakfast during the morning but also serves a different dinner menu during the lunch and evening hours, they may want the menu to change, and in many cases, they do this manually.

A digital display allows this to be automated by a time-clock so that they switch their display without having to do anything—this is a very simplified and just one version of how restaurant owners are using the technology.

How about stores? An electronics store could use a sign to broadcast any deals or new products that they might have. In a way that draws customer attention and engages them, the business can show customers all about the new product and its benefits. It’s like a commercial always playing, at any time—and one that people want to watch!

Digital signs can be used almost anywhere and they can be virtually any size. From small, to large, to gigantic, or you could even look into creating a huge video wall. Video walls are essentially a group of digital signs that can be used to display nearly any amount of information.

Whatever it is you need to display, and no matter how much information you have, you will have absolutely no problem getting it across so long as you have the right equipment. Other solutions available in the marketplace are wayfinding displays, interactive donor recognition, advanced LED displays, and many more. More uses are added all the time.