Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes and Attributes
Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes and Attributes
Fewer than 25 percent of respondents to a recent study of marketers, agencies and media companies said their organizations were “digitally savvy,” while more than 90 percent reported they plan to increase what they spend on their digital marketing efforts.
That’s an intriguing disparity and probably indicates a general recognition that the old methods of marketing must change to accommodate the potential digital media offer and at the same time an acknowledgement that new skills, tools and approaches must be acquired and adopted.
According to the study, “Marketing & Media Ecosystem 2010,” a joint effort by the Association of National Advertisers, the Interactive Advertising Bureau, the American Association of Advertising Agencies and management consulting firm Booz, Allen, Hamilton, 51 percent of respondents identified limited experience with digital media as a significant as trouble spots on the horizon.
As Bob Liodice, president and CEO or the Association of National Advertisers put it: “The impact of new media is changing the way marketers interact, target and distribute their marketing message. As the marketplace shifts to a digital interactive environment, marketing organizations, agencies and media companies need to transform existing marketing agendas and capabilities to succeed.”
While marketers retool for the new demands of the digital interactive, the natural tendency would be to focus entirely on the darling of the new media stage –the Internet. However, they shouldn’t ignore other, new important members of the cast, including interactive digital signage.
To that end, marketers looking to retool for interactive digital signage should consider these five points:
•Repurpose expertise: Many of the creative skills, such as video editing and creation of graphics and animation, as well as strategic planning skills, like message development and demographic identification and targeting may already exist internally or as services from trusted vendors. Often, those skills can be redirected to exploit new opportunities presented in an interactive digital signage setting.
•Acquire new skill sets: Building interactive digital signage presentations may be new to you or your company, but the skills needed to do so have been around for at least 20 years. If your organization can’t afford to take the time to learn these new skills, there is a sizable community of service providers who have been developing branching, interactive presentations for at least 20 years.
•Re-orient thinking about metrics: Interactive digital signage offers marketers instant access to consumer preferences and interests. Polling consumer interaction can provide valuable insight about which messages work, which don’t and where to go next. Taking account of those statistics not only can help with tactical tweaking of an existing interactive digital signage presentation, it can also provide valuable audience metrics that can be used to build future strategic plans.
•Exploit opportunity for customer dialog: The thing that makes interactive digital signage interesting is the fact that it’s interactive. Depending on the application, it may be entirely appropriate to collect user information and establish an ongoing dialog that extends beyond the first point of customer contact at the store. For example, one gardening center that’s employed interactive digital signage collects user information that ultimately gets used to remind customers about fertilizer applications and other regular lawn and garden maintenance via mail as seasons and requirements change.
•Recognize and remember consumer behavior: The fact interactive digital signage is interactive means it’s easier to keep track of consumer interest and respond with the right messages as needed.
Interactive digital signage presents marketers with many opportunities to advance their goals. But before they can be effective integrating interactive digital signage into their marketing mix, these professionals must absorb new skills and recognize the opportunities digital communications presents.
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Six Basic Applications for Digital Signage. This paper focuses on applications for the hospitality industry, which are applicable to every industry. And while you are browsing our web site, sign up and take advantage of our free weekly Webinars that give you hands-on experience with our digital signage software.
International Paper – Employee Communications Digital Signage demo by Symon Dacon graphics team
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Underwater Digital Photography Tips
Underwater Digital Photography Tips
Did you ever notice how the photographs of the submerged Titanic came right in front of your television screens? How some channels manage to reveal the deepest secrets of the oceans so clearly? You might say at once – the answer is simple; it\’s because of their cameras! Well, you need to be more precise, as their clarity is a result of Underwater Digital Cameras technology.
Underwater photography is the latest trend in photography today. Be it a fashion industry, entertainment world or development of science, underwater shooting has attached itself skillfully to all these domains of modern man. Basically underwater photography is focused towards informing the world about the activities happening below the deep blue waters with the help of cameras. Today several fashion photographers prefer clicking their models underwater to create a surreal effect in their pictures. The following digital photography tips will let you into the secret world of underwater photography…
With the up-gradation of the cameras to the digital cameras, the new horizons of such underwater ventures have opened up more quickly. The Underwater Digital Cameras not only provide easy handling to you but they also aid the underwater photographers in their work by providing them multitude of photography options. These Underwater Digital Cameras, obviously, are no ordinary cameras. They are purpose specific as well as utility specific cameras. Let us discuss some special features of these cameras which should help you know better about them.
If you consider the basic and prominent features of the underwater digital cameras they are as follows. These cameras can be used anywhere. They are useful for shooting on land mode, sea mode and even on the external flash mode. These features allow you to shoot accurately in any condition in the sea and also obtain terrific picture quality. Because these cameras are digital in nature, they ensure that the image quality remains up to the mark and even better in any given condition.
If you don\’t like the picture you have shot, you can delete it with the option of instant delete. This deletion can be done in both external flash mode and sea mode with a single button operation facility. This feature allows you to shoot photographs in a more sophisticated manner. And you also possess easier control over the photos as well. You can further enhance the performance and quality of your underwater camera with the help of good quality expandable standard lenses, flashes, software and accessories.
There are several well-known Underwater Digital Cameras. Amongst these cameras the Aqua Pix DX3100 is very famous. It is recognized and accepted for its fully functional capabilities and a 3.1 mega pixel resolution which produces very fine image quality. These digital underwater cameras can be rightly called as adaptive amphibious. This is because of the fact that these cameras remain highly unaffected by water or flooding and are particularly used for professional purposes beneath the sea.
Getting into more details of the Underwater Digital Cameras, the lens of the camera is a concavo-convex lens. It is also known as meniscus lens, this lens allows the camera to be used below or above the water surface. These cameras also combine the powerful trio of in-built macro lens, in-built color correction and in-built flash diffusers. In order to obtain good quality pictures in the most adverse conditions, these cameras utilize multi flash functioning system. Moreover these cameras also have a memory storage up to 15 Mb and are geared with complete editing, storage and image treatment software.
With the availability of such advance features and accessories, underwater photography has become a complete fun for you. It is too easy-to-operate as well. Moreover digital cameras have opened a new gateway of creativity for the underwater professionals in the form of their photographic expressions. The new depths of the deep blue oceans can be successfully fathomed and explored with the help of these underwater digital cameras.
Did You Enjoy These Digital Photography Tips? Now It\’s Time To Discover Dan Feildman\’s weekly blog, Packed With Digital Photography Tips. First Though, Get This FREE Digital Photography Report, And Enjoy The Most Complete Of Digital Photography Tips At www.LearnDigitalPhotographyNow.com
Did You Enjoy These Digital Photography Tips? Now It’s Time To Discover Dan Feildman’s weekly blog Digital Photography Tips First Get This FREE Digital Photography Report And Enjoy The Most Complete Of Digital Photography Tips, And Visit LearnDigitalPhotographyNow.com
The work of John Margerum
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